Travel apps like Uber have changed the way we get around in cities around the world, and in terms of user-friendliness and reliability, Uber remains the best of the best.
However, if you’re traveling to Italy and wondering what getting an Uber there is like, you’re in for a bit of a surprise.
Due to a variety of factors, including regulatory ones and local competition, the landscape looks slightly different here.
This post breaks down what you need to know about using Uber in Italy including where you can find it, other options to consider, and how to easily get around Italy’s cities.
Is Uber Available in Italy?
Yes, but with Limitations.
You can use Uber in Italy, but it is significantly limited and regulated. You won’t find the kind of service you do in other countries, as Italy does not permit UberX or Uber POOL.
These services operate with NCC (Noleggio con Conducente) drivers and luxury cars, and are usually reserved in advance. Uber is more expensive in Italy, and as there is less flexibility due to heavy regulations and no budget options, it operates as more of a private hire car rather than a ride-sharing service.
So knowing where to find it will help you organize your transportation more effectively.
Why Not So Many People Use It
1. Regulatory Restrictions
Italy has strict laws regarding this and taxis and NCC services (their form of Uber) have a lot of power.
In short, the country has made it extremely difficult for services similar to Uber to start up here. As a result, other private ride-sharing companies have not been able to easily enter and expand in the Italian market, so many of the cars aren’t actually doing this independently.
2. Limited Geographic Coverage
If you’re going to be traveling around Italy, don’t count on Uber.
Uber works in relatively few places in the country (mostly Rome and Milan), and if you’re traveling elsewhere, you’re out of luck. You’re going to have to find different ways to get around.
This can be a huge pain in the neck for people looking to enjoy smooth Uber rides all over Italy.
3. Cultural and Market Resistance
In Italy, people like to do things the old-fashioned way.
Most locals either take the taxis or use local transportation apps. The taxi industry in Italy is very powerful and has lobbied hard against Uber. This has made it difficult for the company to find a strong foothold.
Demand is limited by cultural and market factors and both locals and visitors tend to avoid using it, opting instead for what they’re familiar with.
4. Higher Cost Compared to Taxis
Uber. Uber in Italy — especially Uber Black — has a bit of a reputation as a premium service so the price can be quite high compared to regular taxi service.
While it promotes luxury and comfort, Uber fares are often discounted but still tend to cost more than taxis, so keep that in mind when you’re deciding which is more economical.
This price-conscious factor drives user perception and makes Uber in Italy less of an ideal option for transport.
What Services Does Uber Provide in Italy
City-Specific Availability
Uber is available in major cities in Italy, especially the larger ones like Rome and Milan. You can also try Bologna and Naples.
However, the service isn’t widespread so it’s best to check the app to see if it’s available in the city you are visiting.
Types of Uber Services in Italy
In Italy, Uber provides a whole different service:
Uber Black. Since Uber Black is virtually the only game in town in Italy, you can order upscale rides on licensed, professional drivers, which are perfect if you want to travel in style and comfort.
Uber Lux and Uber Van. For those looking to ride in style, you can request an Uber Lux in Milan or Rome for a luxury experience, or if you’re traveling with a group, Uber Van has you covered with large vans that easily fit several travelers.
No UberX or Pool. In Italy, you can’t get budget-friendly UberX (yet). строкелbecause of national regulations that favor a higher-priced model over a lower-cost alternative, such as UberX found elsewhere.
City-Specific Availability. Uber is mostly available in larger cities such as Rome and Milan, and hardly at all in smaller cities or highly touristed areas.
Legal Framework. On top of that, all Uber drivers are NCC (Noleggio con Conducente) licensed in Italy, meaning they’re professional drivers, not just regular people driving their cars. This adds to the premium experience of taking Uber in Italy.
Differences from U.S./UK Uber
Using Uber in Italy is more like paying for a chauffeur service than the cheap ride-hailing experience you’re probably accustomed to at home in the U.S. or the UK.
The company works within local regulations exclusively, so they cater to higher-end clientele rather than the economy traveler.
Essentially, it’s like the Italian version of the service experience: a cultural mix of tradition and modern that you can’t get anywhere else.
Other Related Transportation Applications in Italy
When traveling around Italy, transportation apps can enhance your trip. Here are a few that I recommend downloading before you go:
1. Free Now (Formerly MyTaxi)
Free Now is great to use for getting official taxis via their app, and it’s widespread in most large Italian cities. A couple of clicks and you’ll have a registered taxi as Free Now provides a safe and reliable experience for travelers without having to find a taxi rank.
Payment Options: App-based payment makes it easy to pay by credit card or PayPal for a cash-free experience.
2. It Taxi
With the support of many Italian town halls, It Taxi is the best way to get a taxi completely in Italy. It instantly gets you a licensed taxi, so you can get around in a city buzzing with activity — or a quiet country village— safely.
Payment Options: The app uses multiple payment modalities allowing passengers to pay with cash, credit/debit cards, or in-app for a completely cashless experience.
3. Bolt
Not in every place, but Bolt does have a presence in certain regions of Italy, including with e-scooters and car-sharing. If you’re in a city with Bolt, it’s a convenient green way to get around. Use the e-scooters for short distances and car-sharing for longer ones.
Payment Options: You can pay using your debit or credit card on the app. No need for cash.
4. Enjoy & Share Now
For anyone who wants to car-share, Enjoy and Share Now target are both great for driving about short distances in the city. You can easily locate and return cars in the city center. Making several stops is easy too, and it’s cheaper than renting from a car company.
Payment Options: Link your credit/debit card in the app to pay with ease.
5. Moovit or Rome2Rio
Public transportation can be hard to figure out, but usingMoovitorRome2Riohelp you learn the schedules and routes for metros, buses, and trains.
Payment Options: You’ll usually be directed to the website where you can buy tickets, but you can also get a head start on tickets and booking by searching their recommended websites.
6. Trainline or Trenitalia App
The Trainline and Trenitalia apps are the easiest ways to book intercity trains. You can use them to check train times and purchase tickets for trains across Italy.
Payment Options: Both allow you to book tickets easily through credit/debit cards, or PayPal for a fast booking experience.
How Tourists Use Uber in Italy
Availability Check
If you’re going to be using Uber in Italy, it’s important to open the app prior to leaving your hotel. This will allow you to see if Uber can be used in the city you’re traveling to. (There may only be certain options available in some parts of the country.) So, it’s best to know your transportation options from the get-go to avoid any surprises later. Just be prepared!
Airport Rides
For example, if you’re landing in a major city like Rome or Milan, the Uber Black is the Cadillac of airport Uber rides. It’s a relaxing and comfortable way to get to your hotel. You just take your phone out of your pocket, order on an app, and before you know it, you’re sitting back in style.
Business Travelers
Business travelers frequently choose one of Uber’s premium options to get to a conference or meeting. When you request an Uber Black, you know you’re getting a reliable, stylish ride. And because it’s easy to schedule one in advance, you can arrive in style and on time.
Tourist Concerns
Travelers often fear a language barrier, but when it comes to Uber you have nothing to worry about. The app will take care of all your rides, and you can pay with a credit card, too.
Alternatives in Smaller Cities or Tourist Towns
If you do end up in one of the smaller towns that lacks Uber, remember you have alternatives. Asking your hotel to call a taxi, pre-booking a transfer, or using a local ride app are some of the best solutions. These can all be just as easy and useful as an Uber — you survive without it.
Travel Tips
Moving around Italy is a trip in and of itself. You can take a taxi, use Uber, or download the app Free Now.
Here are some things to know about using public transportation in Italy:
1. Taxi Norms and Etiquette
Knowing how taxis operate in the destination can really help. For example, in some Italian cities, you are not allowed to just hail a taxi on the road. In these cases, you must go to a taxi stand or call for one.
2. Safety First
Stay safe! Only accept rides from drivers you’ve booked. Double-check that their name and other details match up with the information in your app. The number one way to prevent problems is to use official services.
3. Public Transport Benefits
Public transportation is usually the better option. In cities like Florence, Venice, and Turin, buses and trains are not only faster than anything you can drive but also offer a more authentic local experience.
4. Tipping and Tech Savvy
You’ll be relieved to know that tipping isn’t required in Italy, but do consider rounding up to the nearest euro to show the driver that you appreciated them.
FAQ
1. How expensive is Uber in Italy compared to taxis?
Uber is generally pricier than taxis in Italy, especially the Uber Black service. It’s considered a luxury service, so you end up paying a premium for it.
2. Is the language a barrier when using Uber in Italy?
Not typically, as the Uber app coordinates your trip and charges, making it easy to communicate.
3. How should I handle transportation in smaller Italian towns?
If you’re in a smaller town without Uber, try a local taxi, arrange transfer, or utilize a regional app.
4. Can I use my U.S. Uber account in Italy?
Yes, you can use your normal Uber account in Italy. You don’t have to register for a new account.
5. Are credit cards accepted for Uber in Italy?
Yes, they actually accept credit card through the app, perfect for tourists.
Conclusion
Travelers visiting Italy should be prepared to diversify their transportation. Using Uber in Italy is an entirely different experience than in other countries.
Pairing Uber with traditional taxis, buses, and other rideshare apps will enhance your trip and help you get around easily and cost-effectively.
Last but not least, remember that figuring out the transportation systems in different cities is all part of the Italian experience.
After all, they say getting there is half the fun, so enjoy the ride and don’t stress about it. That’s what makes traveling Italy so special.